How Coles and Woolworths are changing this $1b ad market

The global boss of the world’s largest advertising group said brands could end up paying twice for the same exposure, as major retailers such as Coles and Woolworths battle for hundreds of millions of dollars in revenue from their suppliers by selling targeted ads.

Woolworths, through its Cartology division, and Coles, through Coles 360, are leading the market locally. Retailers use their loyalty schemes and internal shopping data to target ads to customers while they shop in-store or online.Traditionally, there was a difference between the advertising planned outside of stores and the placement of ads and promotions in-store. Mr Read said that division was breaking down.

“I think that gives us access to a whole growth opportunity ... we can really help them make sure that they’re not paying twice for something they used to pay for once. I think there’s opportunity for clients to get more value from their trade budgets because they can activate them better.” “We’re very good value,” Mr Read said when asked whether it means clients would pay their agencies more to work on retail media.

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Media companies slam proposed reforms to Australian privacy lawsCoalition of organisations says changes would have ‘devastating impact on press freedom’ and are not in public interest Well let’s be honest. Australian media are already corrupt censored puppets that don’t report honestly. Basically just government propaganda fake news outlets. When the summation of press reporting is heavily saturated on left wing content like alphabet people, indigenous issues and climate change - don't come looking to us for support. You've given the finger to mainstream centrism for years and are crying foul now? Get F'd. How else can 60 Minutes pointlessly stalk and harrass the subjects of their stories if this comes into effect? Media companies, all take and no give. It's only okay for them to exploit others but not for others to bite back.
Fonte: GuardianAus - 🏆 1. / 98 Consulte Mais informação »