Why Is The Luxury Industry Sniffing Around The $33 Billion...

“Nobody was calling weed ‘exotic’ until we brought the branding up to par with the product. 10 years ago, it was just plastic containers and your uncle’s camera case stuffed with weed and stickers.”Nautilus 5711 legacy. The same is happening with weed strains where people are putting a value on so-called legacy strains like Silver Haze, Maui Wowi, and Acapulco Gold.

Many brands will market existing strains under new names as an attempt to reinvigorate interest. Now that cannabis has a legal, regulated market, legacy strains grown in top-shelf environments are becoming more sought-after. First, the hipster claimed the craft beer market, then the celebs came for the metal look. Will we see Cartier selling overpriced ‘premium’ pre-rolled joints at an ‘exotic’ price next? Probably and why not?

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