Theater Owners Chief John Fithian’s Parting Shot at CinemaCon: “We Are Not in the Widget Business”

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The NATO leader is exiting on a high note as the box office moves beyond the COVID-19 crisis, saying that theatrical and not streaming remains the keystone of the movie industry.

James Cameron beamed in from New Zealand via video to offer a special thanks to Fithian for his years of service and preserving the theatrical experience. “I’m delighted to participate in a momentus and bittersweet week as this makes the last leg of working with our great friend John Fithian. I thank John on on behalf of the worldwide creative community,” said Cameron before introducing a tribute video of famous movie clips.

Fithian said that’s why NATO is so encouraged by Apple and Amazon’s new-found commitment to theatrical. On Monday night, Sony touted Apple’s Ridley Scott epic, which will get an exclusive theatrical release in theaters across the globe later this year. Ditto for Apple’s Martin Scorsese Western crime drama, which Paramount and Apple open this fall. Both films will eventually launch on Apple TV+.an exclusive berth in theaters before it heads for Prime Video.

He has spent a total of 30 years with NATO, first as outside counsel before taking over as president-CEO in early 2000.

 

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