Ad flap involving transgender influencer leaves bitter aftertaste for Bud Light and warning for Big Business

Sales of Bud Light, the largest brand for Anheuser-Busch InBev, dropped 17 per cent by value for the week ending April 15, compared with a year ago, according to one industry report.

“Companies will not end the standard business practice of including diverse people in ads and marketing because a small number of loud, fringe anti-LGBTQ activists make noise on social media,” Ms Sarah Kate Ellis, president and CEO of LGBTQ advocacy organisation GLAAD, said in a statement. Mr Vivek Ramaswamy, an entrepreneur and Republican presidential candidate who has campaigned on criticism of corporate progressivism, has raised money off the Bud Light episode, which he argues is emblematic of how top corporate executives are increasingly embracing liberal cultural values at odds with their companies’ consumers.

In an interview in April with right-wing media personality Benny Johnson, Florida Governor Ron DeSantis, who is expected to enter the 2024 presidential race soon, said, “It’s part of a larger thing where corporate America is trying to change our country, trying to change policy, trying to change culture.”

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Sunak seeks to boost UK business links amid crisisLONDON: British Prime Minister Rishi Sunak sought to repair the government's tarnished economic record Monday (Apr 24), reaching out to the business community rocked by a scandal engulfing the Confederation of British Industry. Sunak's Conservatives and the main opposition Labour party are jockeying for po
Fonte: ChannelNewsAsia - 🏆 6. / 66 Consulte Mais informação »

Japan's business services inflation hits 8-year high in fiscal 2022TOKYO : Japan's business-to-business service inflation hit an eight-year high in the fiscal year that ended March, data showed on Tuesday, a sign inflationary pressure was broadening beyond goods reflecting a tight job market and solid domestic demand.The data may keep alive market expectations that new B
Fonte: ChannelNewsAsia - 🏆 6. / 66 Consulte Mais informação »

ANA to cancel tickets erroneously sold at bargain prices; first, business class bookings affectedSINGAPORE: Travellers who snapped up All Nippon Airways (ANA) tickets at erroneously discounted prices last week will have their bookings cancelled and refunded fully, the airline
Fonte: ChannelNewsAsia - 🏆 6. / 66 Consulte Mais informação »