What it's like to shop at Dollar General's DG Market

📆 11/05/2023 03:20:00
📰 BusinessInsider

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I shopped at a Dollar General food 'market' for the first time. I wouldn't go back unless it was my only choice.

But one area where it's made a lot of progress, executives say, is in fresh food. Dollar General has spent years opening DG Markets, stores it says have enhanced selections of foods like bananas, cheese, and milk. The company says the goal is to provide customers"with closer access to fresh and healthier foods and a convenient location to purchase the items they want and need at everyday low prices.

To find out whether I could actually do my grocery shopping at a dollar store, I visited a DG Market.The reporter in front of a DG Market in Maryland.Walking toward the entrance, I noticed these bright green carts. Carts at a normal Dollar General are yellow — perhaps it was a branding choice meant to emphasize the "fresh" aspect of DG Market.On the other side of the entrance were these rolltainers full of dry pet food.

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