Despite the growing demand for sustainable food, many companies hesitate to set ambitious environmental goals, as transparently measuring and reporting environmental performance is time consuming and costly. Environmental traceability, namely the ability to track the environmental impact of a product along the supply chain, can help streamline and improve the process, and we have identified several strategies that can enhance its effectiveness.
Traceability can enhance both the transparency and efficiency of environmental reporting by tracking a food product’s impact throughout production, processing, and distribution, and automating environmental data exchange between companies using digital technologies. This can in turn help food companies reduce their costs while, importantly, increasing the benefits of improving environmental performance.
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