So what if most of Apple’s execs have gone “all hands on deck” for the company’s AR/VR headset?

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In a world where Apple’s doings and products are expected to be always crem-dela-creme, what does it mean when most of the company’s chief officers are working together to ensure that its first AR/VR headset succeeds?

And I’m saying “for the company”, because why would some of the topmost executives at Apple join forces on this singular project otherwise? We’ve got names such as:— the man behind the Apple Watch, in charge of design— in charge of hardware, previously responsible for the same on the iPhoneThen, the list goes on.

Back then gaming was already huge, so was entertainment in general. And — despite the fact that Jobs wasn’t exactly on board at that time — Apple had huge plans for the Pippin. But it failed, even though all hands were on deck from not one, but two corporations. Why? Well, it was overpriced, lacked concentration and simply couldn’t stand on its own against the competition. Yet many of the ideas and features it embodiedMaybe.

If Apple has learned its lesson and is prepared to outpace everyone with a capable, trendsetting product, which is fairly priced — sure, this headset can succeed. If not… Well, then I hope that my allegory was fun to read and capable of speaking for itself.

 

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