Crumbs cupcake shop owners say they don't regret selling the business

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A New York couple who saw their cupcake empire soar to a $66 million business before going bust say there's never been a moment of regret selling the business — and wouldn't write off doing it again

"We watched from the sidelines as the business suffered," Jason told Insider.

"It was still very much our baby. We gave birth to this business. We grew it. We were very attached to it, and to see it go away after all of our hard work wasn't fun," Jason added.

 

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