Ford to bring Mustang back to Le Mans under company rebranding

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Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer 'into the racing business.'

This photo provided by Ford shows the 2023 Ford Mustang Convertible, a classic American icon that provides plenty of power and style. Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer "into the racing business."

"It's kind of like the company finding its own, and rediscovering its icons, and doubling down on them," Farley told the AP. "And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It's a big switch for the company -- this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising. He said he's kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

 

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