SF pizzeria owner says delivery apps are killing his business

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The owner of Little Star Pizza on Divisadero Street worries that he may have to close his nearly 20-year-old pizzeria if he removes his restaurant from delivery apps.

Little Star Pizza has been a fixture of San Francisco since it opened in 2004, but lately, Brian Sadigursky has grown concerned about its future as the business has become more reliant on third-party delivery apps.

Sadigursky, who independently owns and operates the Little Star Pizza store at 846 Divisadero St., is currently on four different food delivery platforms: Grubhub, Uber Eats, DoorDash and Postmates. Sadigursky told SFGATE that the mounting fees have “severely impacted” Little Star Pizza, and he worries that if he removes the business entirely from the platforms, he may have to close for good.

“If I get off the apps, I’m done tomorrow,” Sadigursky told SFGATE. “I won’t be able to make payroll. If I stay on, we are running in circles to pay commissions with basically nothing left in profit. ... And at this point, it’s been ‘death by a thousand cuts.’” Removing his Little Star Pizza from the food delivery apps would equate to losing about 40% of his business's revenue. Sadigursky began to feel the pressure of financial instability last year and shared that the gains he makes from food delivery apps have primarily been used for rent and staff wages. He added that he is barely breaking even.

 

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