is a non-clinical description of a disorder characterized by a conviction that it is infallible, can do as it wishes and deserves to enjoy special privileges.
But there comes a time when, even as the sole determiner of prices, and as the biggest influencer of supply dynamics of an existentially shrinking industry, you are called by the forces of truth and fairness, to play by the rules which you were a critical part of its making.
I would have spoken of what we are about to confront with the onslaught of Artificial Intelligence, but I guess we should leave it out of this discussion for now. Suffice it to say that any revolutionary impact that ADVAN wants to bring upon the industry looks every inch selfish, poorly thought-out, and counterproductive.
If ADVAN is saying that ARCON and NIMN should not exist side-by-side, then they must also make the point to seek the abrogation of the Nigerian Institute of Public Relations, and with the continued growth of experiential marketing, one will also expect the wielding of a sledgehammer to prevent it from one day, emerging as a chartered professional body.
I do not understand the problem ADVAN has against this policy, and why it wants to destroy the industry because of it. Does this association want a regime of sustained indebtedness to contractors and vendors? Nigeria cannot exist outside the global community, which has minimum standards for settlement of issues such as this. For instance, France, Germany, and other European countries have a 30-day debt settlement window. In the United States, the window is 35 days.
If the idea of hiring models in advertising is to enhance connection with the product, engender proximity, and invoke cultural and emotional peculiarities, then this should ordinarily be good for the advertisers, whose intention is to sell goods and services.
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