Netflix stock rally builds as company wins cheers for password-sharing success

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Netflix shares have outperformed the broader tech universe so far this year, and a pair of analysts sees ample room for them to extend their recent run.

Netflix Inc. shares have outperformed the broader technology universe so far this year, but a pair of analysts sees ample room for them to extend their recent run, in part due to signs of apparent success with the company’s clampdown on account sharing.

The initiative could mean serious money for Netflix. If just over 60% of account sharers convert into paying users to some degree, Netflix could recognize an additional $2 billion in annualized revenue, by her math. His optimism for a further rally comes as Netflix’s stock has increased 44% so far in 2023, compared with a 35% rise in the Nasdaq 100 NDX index over the same span.

 

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