Kevin O'Leary hits back after Mark Cuban claims going woke is 'good business': 'Makes absolutely no sense'

you have customers of every kind. Republicans, Democrats, gender-specific or gender-neutral. It doesn't matter. You want to sell everybody everything all of the time. When you get involved in partisan issues, you basically lose 50% of your constituency. Why you would do that when you're a consumer goods or service company, everybody's learning, makes absolutely no sense.

Dallas Mavericks owner Mark Cuban looks on during the first half of the NBA game at Footprint Center on October 19, 2022 in Phoenix, Arizona.is just"good business," pushing back against those who say it's adversely affecting their bottom lines. In an interview with the Pittsburgh Post-Gazette on Sunday, the Dallas Mavericks owner spoke about the ongoing backlash against companies like Anheuser-Busch and the Target Corporation for promoting LGBTQ+ ideologies in their brands. Since promoting what many consider"woke" agendas, both companies have suffered massive losses worth billions of dollars.that invoking politics led to this downturn, Cuban insisted that embracing wokeness is a positive trait.

"There is a reason almost all the top ten market cap companies in the U.S. can be considered ‘woke.’ It’s good business," he said. Cuban explained,"Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one."Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox

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