According to the Commission, there is a strong possibility that Google’s current practices are anti-competitive and could, thus, be illegal under EU law. Furthermore, the statement notes that a ‘behavioral remedy’ is unlikely to be effective and implies that drastic moves on the EU’s part are not out of the question.
The European Commission’s ‘preliminary view’ asserts that ‘only the mandatory divestment by Google of part of its services would address its competition concerns.’ In other words, if Google wants to continue to have access to the European Single Market it has two options - it can either break up its online advertising business or risk a massive fine of 10% of its annual worldwide turnover.
Google could also, theoretically, decide to withdraw from the EU or pursue some kind of different arrangement with the Commission. It should be noted that the latter’s position on the matter is not final. This is hardly the first time an American tech giant has been forced to reconsider vital parts of its business model when faced with the prospect of legal action in the EU. Apple is expected to put an end to its proprietary Lighting connector and introduce the first USB-C iPhone later this year, precisely because of mounting pressure from EU regulators.
Resumimos esta notícia para que você possa lê-la rapidamente. Se você se interessou pela notícia, pode ler o texto completo aqui. Consulte Mais informação:
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
European Commission says it may want to break up Google’s ad-tech businessThe European Commission said it’s taken a preliminary view that Google has breached antitrust rules in the advertising technology industry and that only a...
Fonte: MarketWatch - 🏆 3. / 97 Consulte Mais informação »
EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
Fonte: verge - 🏆 94. / 67 Consulte Mais informação »
EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
Fonte: AP - 🏆 728. / 51 Consulte Mais informação »
EU Mounts New Antitrust Assault to Break Up Google's Ad BusinessEU regulators charged Google with running an online advertising monopoly Wednesday, and they say it's time to break Google up. The case joins two other government antitrust lawsuits in the US. Win or loose, it could mean disaster for Google's long term plans.
Fonte: Gizmodo - 🏆 556. / 51 Consulte Mais informação »
Europe seeks break-up of Google ad business, adding to antitrust woesEuropean Union regulators have issued a preliminary finding that Google must sell off some of its lucrative digital advertising business, part of a sweeping antitrust complaint targeting one of the search giant’s most important revenue drivers.
Fonte: washingtonpost - 🏆 95. / 72 Consulte Mais informação »
Google must break up digital ad business over competition concerns, European regulators sayEU antitrust regulators have taken aim at Google’s lucrative digital advertising business in an unprecedented decision, saying that the tech giant must sell off some of its ad business to address competition concerns.
Fonte: NBCNews - 🏆 10. / 86 Consulte Mais informação »