Jameela Jamil “Will Work With Any Brand Except The Diet Industry – Do Not Approach” — Cannes Lions

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Jameela Jamil – actress, writer, podcaster – has said she will work with any brand “as long as they’re not in the diet industry – in that case, please do not approach” CannesLions2023

– actress, writer, podcaster – has said she will work with any brand “as long as they’re not in the diet industry – in that case, please do not approach.”, Jamil expanded on her reasons for avoiding working with companies selling diet products: “I’m not interested in yet another project that is going to restrict a woman’s freedom in how she feels and make her feel bad about herself. I want her to build her mental health,” she said.

Instead of the diet industry, Jamil said she wants to engage with brands “that I could meaningfully talk about,” even if they are “problematic.”, which she calls a safe space for mental health and social justice. She spoke of her plans to use this platform, plus her Instagram account, to expand what she calls “a fitness movement,” with its focus on “growing mental health in a way that feels accessible.

“I wrote, ‘I weigh my relationships, my friendships, my orgasms, my contributions to society, all the mistakes I’ve made and learned from, I weigh the sum of my parts, I weigh what I’m going to remember on my death bed and hopefully that’s not going to be what I weighed.’

 

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