Netflix and not-so chill: How streamers shape South Africa’s film industry

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The advent of streaming sites has changed the local film industry dramatically.

. Though the former was sold internationally, it didn’t have nearly the same commercial success as the latter.

Today, according to Joshua, Gambit’s order book is dominated by Netflix — creating a dynamic that has changed the way the production company goes about its work. “We fork out a few ideas and sometimes we land on something and we do it … What we have done, as a business, is we’re starting to see ourselves becoming a film and television studio.”Although Gambit has landed in a sweet spot with Netflix, not everyone is convinced that streaming sites have the best interests of the industry at heart.

 

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