Sony Music’s Distribution Company AWAL Launches in India and South Asia

will offer independent artists in the region a range of services including global marketing, creative, synch and brand partnerships, radio promotion and distribution as well as access to real-time music analytics.

OKListen works with more than 4,000 musicians across India, including leading independent artists The Local Train, When Chai Met Toast, Bipul Chettri and Sanam. Olinick said: “The independent music community across the region is full of potential. Together with Vijay, I look forward to AWAL becoming a true creative hub for India and South Asia’s independent artists, with resources dedicated to developing careers that are committed to creator integrity and global success.”

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