WATCH | How to ramp up your business' e-commerce growth

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SPONSORED: In this episode, we look at how e-Commerce and digital platforms have continued to grow post the Covid-19 pandemic, and why businesses need to keep finding new and innovative ways to ramp up business growth using e-commerce. | Nedbank

Over the last three years, e-commerce and digital platforms have proven to be a key ingredient to any business’ growth. However, Pascalle Albrecht, National Head: Commercial Card Strategy at Nedbank Commercial Banking, says businesses need to be careful and not lose the human touch when embracing e-commerce.

Post the pandemic, Albrecht says the market has seen a steady growth in e-commerce making opportunities to move your business into digital sales much clearer. In fact, a study conducted by World Wide Worx and Mastercard revealed that online sales grew in South Africa in 2022 by 35%, which brought the country’s total online retail spend to R55 billion.

"Research any previous success stories in e-commerce and there is a golden thread through them all. Know your business strategy and start small. Test and learn – don’t overwhelm the business by going big bang," says Albrecht.

 

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