The bank said they expect streaming services to continually raise their subscription prices.The business side of the music industry is constantly evolving, especially as technology develops.
On streaming, the analysts see continued price hikes coming from streaming services as their subscription fees have remained relatively stagnant despite the services becoming more popular. As for AI, the analysts see a upside potential in terms of productivity when it comes to songwriting, song creation, licensing of AI-generated voices, and AI-generated videos content.
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