PARIS: The South Korean cultural wave has long since spilled over the country’s borders, but it now seems unstoppable. In fact, sales of K-pop albums continue to rise on the international market.
This reflects the genre’s growing popularity in the world’s leading music market, as does the dominance of several K-pop groups in the American music charts. China is another major contributor to K-pop’s global success. While the country was the second-largest importer of albums produced by South Korean artists in 2022, it is now the world’s third-largest market, with imports totaling US$22.64 million.
It was a dire warning that certainly echoed the BTS band’s decision to split in June 2022 so that each of its seven members could focus on their solo careers.
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