But the I-Pace never marked the end of the firm's EV push. Rather, with recent investments and upcoming product launches, the I-Pace was merely the start of a new wave of electrification for Jaguar. JLR recently announced that it would invest £2.25 billion into Jaguar alone for its EV programs.Included in this investment is a pathway to develop and produce a new vehicle.
JLR's chief creative officer said Jaguar's upcoming vehicles will embrace four pillars of exuberance, fearlessness, uniqueness and progressiveness. In an interview with Autocar, CCO Gerry McGovern said,"Being exuberant is a real task, as there’s nothing else around like that. Jaguars need to have a jaw-dropping moment, a sense of wow.”
This comes after JLR announced this April that it would invest $16.5 million into various programs, including AI, autonomous driving, upgrading manufacturing facilities, and more.