Jeff Zucker’s First Media Investment at Redbird IMI: A Non-Fiction Content Studio With Ian Orefice (Exclusive)

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The ex-Time Studios chief says that EverWonder Studio will be hiring journalists and filmmakers, with an eye toward content that could launch new IP or brand extensions.

“I think it’s an incredibly exciting time in the non-fiction space, and we have the ability for documentaries and live events and docuseries and truth-based storytelling to live on a true global scale,” Orefice tellsin an interview. “So every project we endeavor to do starts with that premise: Will this find a global audience? Will this have a global impact? And that’s really the basis of our creative approach.

Orefice, who has known Zucker for years, says that he decided to pursue the new venture earlier this year., Marc and Lynne Benioff, I love them and what they’re doing with the brand is incredible — but I thought it was the right opportunity to create this independent model, this independent studio that is separate from a sole brand,” he says.

Time Studios, which Orefice founded in 2020, now accounts for some 25 percent of that company’s revenue, bringing in over $100 million, Time CEO Jess Sibley

 

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