Cycle Industry’s Collapse After Bike Boom Ends This Year, Say Analysts

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Bicycles may be greener than cars and globally outsell them, but the $61 billion bike biz—despite periodic surges such as the emergence of mountain biking in the 1980s...

As well as selling under its own brand name Giant also makes complete bikes for brands such as Scott and Colnago. Giant’s half-year European product sales were down 12%, while US sales fell by 44%.

This assessment is shared by Mike Sinyard, chairman of California-headquartered Specialized, one of the world’s leading high-end bicycle brands and part-owned by Merida for more than 20 years.... [+]. Built on late 1960s baby-boomer wealth, burgeoning environmental concerns, and the same health kick that saw the rise of jogging, this bike boom started in 1970 and peaked in 1973 and was many times larger than the mountain bike boom of the 1980s.

, an aero race bike that is “everything we’ve learned about bike performance in fifty years,” said Sinyard., a research and health program with Stanford University led by the company’s charitable foundation.“There are now a lot more cyclists out there.”

 

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