Burger battle heats up as Wendy's prepares to enter market

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'Fresh' shots have been fired in the burger wars as US giant Wendy's prepares for a return to Australia. 9News

When the world's third-largest burger chain announced its return Down Under for a pop-up event earlier this year, the first man to import an American burger franchise was nonplussed.American fast food giant Wendy's has signed a deal to roll out 200 burger joints in Australia by the middle of the next decade.

The chief development officer told 9news.com.au she took Cowin's comments as "flattery" and vowed Australian bun and patty lovers she was cooking up "an experience that others can't and where frankly others may have let them down"."So we're excited about that. Roy Morgan data from 2020 handed McDonald's a commanding consumer preference lead with an average eight million diners a month, double Hungry Jack's and more than a million ahead of the colonel.

"Perhaps that fast food era of 30, 40 years ago – that ship has sailed. And I can't see how Wendy's would be the slightest bit relevant. We as Australians should be really proud of the produce and the quality of restaurants and cafes." "And I think that there are brands out there that are, you know, great quality, but you can't afford it.

 

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