Ad industry tries to quash proposed data broker regulations

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The proposed legislation would allow California residents to make a single request to delete their data that goes to multiple companies.

Advertising industry handouts warn that allowing people to delete their data en masse would hurt the government’s ability to prevent fraud and prevent hospitals from providing services. | Jenny Kane/AP PhotoThe advertising industry has kicked off a campaign to kill a California bill that would make it easier for residents to request that data brokers delete their personal information.

The person, who also received these documents and was granted anonymity because he was not authorized to discuss the matter on the record, said at least one legislator received the documents in an email Monday. The materials highlight concerns about the bill’s unintended consequences and urge legislators to work with companies to reduce the bill’s “harmful effects.” The webpage, first registered last week according to online records, also urges visitors to contact the bill’s author, Sen. Josh Becker, and oppose the legislation.

Democratic Assemblymembers Akilah Weber and Wendy Carrillo, who are both on the Appropriations Committee, told POLITICO they did not receive any of the No to SB 362 material. Other members of the committee didn’t respond to requests for comment.

 

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