Amazon, Mark Cuban drug company partner with Blue Shield of California to overhaul prescription drug system

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Blue Shield of California is working with Amazon and Mark Cuban's drug company to transform the prescription drug system, which rewards stakeholders for selling higher priced drugs.

will team up with Amazon and Mark Cuban's drug company to fix what it says is a "broken prescription drug system" and to provide more affordable care.

To do so, Blue Shield of California, a nonprofit health plan, announced a new pharmacy care model Thursday that will change the way medications are purchased and supplied to its 4.8 million members. The current system "rewards some stakeholders for selling more drugs at higher costs," Blue Shield said. The nonprofit wants to change that.

"The current pharmacy system is extremely expensive, enormously complex, completely opaque, and designed to maximize the profit of participants instead of the quality, convenience and cost-effectiveness for consumers," Blue Shield of California CEO Paul Markovich said.

 

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