HEINEKEN Malaysia Remains Adaptive Amidst Challenging Market Outlook

HEINEKEN Malaysia announced its financial results for the second quarter and half year ended 30 June 2023, reporting net profit growth amidst challenging market conditions leading to a decrease in sales.

For the first half of 2023, Group revenue was 2% lower, mainly due to the market correction as mentioned above, buffered by higher sales in the first quarter due to the early Chinese New Year festive period in January 2023. During the quarter, HEINEKEN Malaysia’s brands launched: Heineken®️’s Ghosted Bar – Heineken®’s Work Responsibly campaign addresses the prevalent culture of overworking by encouraging healthier work-life balance through activations at participating outlets and inviting consumers to leave work on time to socialise and avoid ‘ghosting’ their friends.

Celebrate 150 years of Good Times with Heineken® – As the Heineken® brand turns 150 this year, Heineken® invites consumers to showcase their unique ways of celebrating good times.

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Fonte: DNewsAsia - 🏆 23. / 51 Consulte Mais informação »