for $27.7 billion — has a booth explaining how a business could use new AI features on the platform to build improved marketing campaigns.
And it's that optimism around Salesforce's AI potential — and a few other factors — that has the company's investors increasingly upbeat. Meanwhile, earlier this year Salesforce unveiled its AI Cloud product that allows marketers to autogenerate personalized content for customers and allows developers to autogenerate code, among other use cases.These big AI product drops are all in addition to analysts praising Salesforce for better expense control after a bruising activist battle led by Elliott Management.
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