After Birkenstock's ‘Barbie' bump, iconic footwear brand seeks a big part in IPO market

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Iconic footwear brand Birkenstock is planning to go public at a time when tech IPOs including Arm and Instacart are hoping to give the IPO market a jolt.

, it's still a risk with significant consumer implications, though maybe not a risk that will hit soon enough to dent current IPO enthusiasm.

But for now, consumer sentiment remains high, Bochanis said,"but if that were to dramatically change, if the small possibility that we have a rough landing manifests, then that could seriously impact discretionary spending." Though its shares been been under pressure this year, Crocs, which went public in 2006, has gained significantly over the course of its stock market history since it began trading at $21. Like Birkenstock, the brand has successfully collaborated with various designers, including Balenciaga, and also relies on a loyal customer base that appreciates the comfort of the product., also opened around $21 but has traded down to near the $1 range.

 

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