‘AI has killed the industry’: EasyTranslate boss on adapting to change

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If you’re not transforming your business to take advantage of AI now, you’ll be left behind, says EasyTranslate boss Frederik Pedersen.

The launch of generative AI products over the past nine months has the world talking about how it will change the future. Many are frightened. Others are excited about the opportunity.the AI industry will grow 20x in the next seven years, creating a $2 trillion business, up from its current value of $100 billion. It might sound like wild hype, but other analysts from McKinsey, Morgan Stanley and BlackRock all map out a similar trajectory.

Others, however, do it in smarter ways and emerge from that parental shadow by adopting different mechanisms to build their own reputation. But there have been controversies. He has several convictions for fraud and has spent different spells in jail, as well as splitting Danish public opinion and having the social life that goes with such apparent conviviality.

“But I came through it, and those life lessons set me up for all the changes that life throws at you. So I set up a translation company, and now I’m pivoting the company into “We branded it content-as-a-service and couldn’t believe we were one of the first companies to do it,” he says, though it ended up proving the old adage that being early is the same as being wrong.

 

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