For Lyor Cohen, City of Hope Honor Is a ‘Privilege’: ‘We’re in the Giving Business’

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YouTube’s global head of music will receive the Spirit of Life award on Oct. 18.

On a trip to visit his mother in Israel last year,, YouTube’s global head of music, asked her one of those big life questions that’s impossible to answer with anything but a big answer.

“She has 16 grandchildren and four sons, she’s 92 years old, and she is moving around this world by herself and still enjoying her grandchildren, healthy,” said Cohen. “And I said to her, ‘You’re a very, very lucky person.’ And she said, ‘Yes, I know that.

“We’re in the giving business and so we’re grateful to be here and to have the privilege,” said Cohen. “It’s a privilege to do it, but you have to get out of your normal grind to recognize that.”The honor, bestowed by City of Hope’s music, film and entertainment industry fundraising group, is reserved for entertainment industry titans and has helped the MFEI group raise $150 million since launching in 1973.

 

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