Morrisons: Rami Baitiéh of Carrefour France appointed as new chief executive of famous Yorkshire business

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Rami Baitiéh, who was formerly the chief executive of Carrefour France, has today been appointed as the new chief executive of Bradford-based supermarket chain Morrisons.

"David skilfully led the renewal of the Morrisons brand as well as navigating several twists and turns during his tenure, including the COVID pandemic and the cost-of-living crisis, but he leaves the company poised for growth. He spearheaded Morrisons acquisition and integration of McColl’s, expanding the business’s footprint into convenience, and recently re-launched the successful Morrisons More Card loyalty programme.

Rami Baitiéh, formerly the Chief Executive of Carrefour France, has today been appointed as the new Chief Executive of Morrisons. He will succeed David Potts who has been Morrisons CEO for nine years. Mr Potts said: “Serving as Morrisons chief executive for the last nine years has been the privilege of my working life. There have been so many highlights but the way all our colleagues rose to the immense challenge of the Covid pandemic, fed the nation and made sure no-one was left behind will stay with me forever.

“Rami is joining a very special company with talented and dedicated colleagues and a unique position in British grocery, food making and farming. The Q3 results today show that the business is once again on a steady growth path with plenty of opportunities ahead and I’m full of confidence about its future. In my remaining time as CEO, I will be working hard to prepare for the handover, and I look forward to giving Rami all the assistance and advice that he needs during the transition.

“Terry and I have had several conversations about succession since the buyout in 2021. We had a clear understanding that I was prepared to devote several more years to Morrisons if that was required, but that if an outstanding successor was identified who could lead Morrisons for the long term, then I would step down.

 

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