many times before, there are many myths of PMF. To name a few: PMF is never static, PMF isn’t binary, PMF is not product-led growth, PMF isn’t about every audience, and early adopters do not imply PMF.
The illusion of"mission accomplished" led us to rely solely on our initial success, hindering systematic growth. We had depended heavily on pay-per-click for generating leads, leading to capturing existing demand rather than creating new demand. It became evident that we needed to reevaluate our strategies and adopt a more proactive approach to drive sustained growth.
Once the vision is established, defining objectives and key results allows businesses to set short- and long-term objectives. The required resources, such as personnel, skills and technology, can then be identified to achieve these OKRs.A test-and-learn approach is vital for refining processes, constantly analyzing results and ensuring long-term success. Establishing operational rigor and regular reporting through meetings and reviews also facilitates communication and feedback.
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