Consumers are now just a click away from ensuring their purchases aren’t supporting causes at odds with their personal beliefs.
Still, there was no mechanism for consumers to rate the organizations or give personal feedback on whether the companies were living up to their claims.So, he rolled out a way for consumers to provide feedback on the political leanings of businesses they frequent. The ratings system has five levels: progressive, liberal, neutral, moderate conservative, and conservative.
Now, in the same way people can leave a review about a business’ service in numerous online forums, he said people finally can rate a company if it displays a certain political attitude so other consumers "know exactly where it stands."
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