Shopify CEO discourages staff from taking on side gigs that divert attention from company

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Tobi Lutke says in a memo circulated to staff that Shopify’s mission to build world-class software for millions of merchants requires their unshared attention

is discouraging staff from taking on side gigs that divert their attention away from the company.

He says he felt like he was on the Truman Show when he recently learned the company was handing out offer letters to prospective hires encouraging side gigs. Lutke says occasional side hustles like teaching a weekend yoga class or coaching kids soccer once or twice a week aren’t the kind of activities he’s concerned about.

 

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