Ellis Brooklyn Reveals $9 Million Investment Round

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The company was founded by New York Times columnist Bee Shapiro.

The brand makes fragrances, candles and personal care products and is carried at Ulta, Nordstrom, Bluemercury and Credo, and internationally at Mecca, Liberty London and Space NK.Ellis Brooklyn declined to disclose revenue, but noted that it is growing double digits and is slated to double next year.

“Getting to know the REDO team has been a pleasure in that I am working with partners that know the industry inside and out,” Shapiro said of the. “They have quickly become our thought and strategy partners for the next phase of growth ahead for Ellis Brooklyn and are aligned in growing the brand in a thoughtful, positioned way.”

In particular, the new investment will help Ellis Brooklyn expand their presence in existing key retail partners, provide resources for product innovation and growth, and expand their team, according to the company. “We are highly enthused to be partnering with Bee in support of her commitment to olfactory excellence which resonate deeply with our values,” added Nicolas Geiger, REDO Ventures founding managing partner of its investment in Ellis Brooklyn.

In 2021, Ellis Brooklyn raised a $1 million seed round from Stage 1 Fund and Toni Ko, the founder of Nyx.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2023 Fairchild Publishing, LLC. All Rights Reserved.

 

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