Seal It With a Handshake and a…Cold Plunge? The Hot New Way to Do Business.

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Mixing business with ice baths or showers can feel ‘like being shot by a BB gun.’ It can also be an invigorating way to network and bond with co-workers, some executives say.

Anson Whitmer had a bracing solution to a flagging afternoon meeting at his company’s recent employee retreat.

“We need to shake things up,” he said, clapping his hands to wake one dozing attendee. Whitmer, chief executive of Mental, a wellness app, then ushered his fully clothed staff of four into a walk-in shower at the Lake Tahoe retreat site and turned its two nozzles on to ice-cold blast.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.

 

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