The booming business of F1 to be explored in CNBC documentary airing ahead of Las Vegas Grand Prix

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Formula One fanatics will get more behind-the-scenes access to the global motorsports series through a new CNBC documentary that explores the business aspects of the highest form of racing in the world

. The documentary “Inside Track: The Business of Formula 1 ' will debut Nov. 16 on

ahead of the inaugural Las Vegas Grand Prix. The Las Vegas race is a third stop in the United States this season as F1 has expanded through North America behind a burst of popularity sparked by Netflix's own docudrama on the series. While the “Drive To Survive” series on Netflix focuses on the competitors and the drama of F1, the

one-hour documentary will analyze the finances, revenue, and expansion of the series, as well as the role of sponsors. anchor and documentary host Sara Eisen said the the program is a “true passion project for me.” “I was initially drawn to F1 because my two young children love the sport, but once we started watching the races together, I realized there was something undeniably fascinating from a business perspective that demanded a full exploration of the sport as it reaches new heights in America,' Eisen said.

 

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