Apple expected to unveil new Macs as PC industry slump eases

The new Apple Mac Studio computer and Studio Display are displayed shortly after going on sale at the Apple Store on 5th Avenue in Manhattan, in New York City, New York, U.S., March 18, 2022. REUTERS/Mike Segar/File Photois expected to unveil at an event on Monday new Mac computers and possibly a new chip to power them as it gears up for a fresh bout of competition against Windows-based PCs with better battery life starting next year, analysts said.

The event, to be livestreamed at 8 p.m. ET , comes as Apple has seen a revitalization in its Mac business, roughly doubling its market share to nearly 11% since 2020 when it parted ways with Inteland started using its own custom-designed chips as the brains of the machines, according to preliminary data from IDC. The event could include laptops and desktops.

At Apple, the Mac hit $40.18 billion in revenue for its fiscal 2022, or about 11% of its revenue. While that was up 14% from the previous fiscal year, sales this year have slowed along with the rest of the PC industry, which has suffered a post-pandemic slump. Bajarin and other analysts expect Apple to debut on Monday a new chip called the M3, possibly with a few variants for higher performance. But it remains unclear how many models Apple will put the new chip into.Bajarin said he thinks that supply constraints will lead Apple to focus on higher-end Mac models used by large businesses.

"Most likely, more than 50% of their user base is still Intel-based Macs" and especially so among business users, Bajarin said. "Everything will be oriented at getting that Intel base to upgrade."BlackBerry's chief executive officer, John Chen, has resigned and will exit the company on Friday, the Globe and Mail reported on Monday, citing a source familiar with the matter.

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