We're back, baby! Huge pandemic rebound sees San Diego tourism industry set new record

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The San Diego Tourism Authority (SDTA) is boasting record-breaking revenue for fiscal year 2023 after visitors spent $14.28 billion in America's Finest City.

Visitors spent $14.3 billion in San Diego County this fiscal year. It’s up from the $5.2 billion at the pandemic’s peak.

“We had a record-breaking year in visitor spend, economic impact and just an overall return on investment into our industry,” Coker said. “I'm here at this time because it's sort of off before the holidays, before Thanksgiving and Christmas, and not as many people.”“None of this high rise was here and it's a lot more crowded and well built... built Up!" she said.

 

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