CEO Of A Legacy Brand On Driving Meaningful Business Transformation

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I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to help Fortune 500 companies navigate change that impacts their business.

There’s a new expectation of what experience should look like from end-users, providing an immense opportunity to drive client success through tech innovation. However, as the adoption of emerging technologies accelerates, it’s easy for companies to get lost in the vast opportunities they can provide instead of what will truly achieve success for employees, clients, and all other stakeholders.

The changing mix of virtual and office-based roles in the workplace are macro trends that have had irreversible consequences for the world around us and have also impacted Xerox's business. Our clients recognize that they need a partner to help them adjust to these workplace trends, while relieving them of the stress that comes with managing a distributed workforce.

For example, we embed robotic process automation in Xerox Applications across many aspects of the company. Every month, about 1-2 million client transactions happen through RPA and internally, it helps identify missing details, which aids employees in troubleshooting data faster and working on tasks more efficiently. For our clients, RPA can help manage daily activities for their employees, creating efficiencies to save time and money.

We have seen continued growth with our AI, machine learning, and augmented reality technologies that help optimize our clients’ workflows and IT spending and make their employees more productive in the evolving workplace. Technological change today is as slow as it will ever be and ensuring your clients are ready for that change is paramount.

There will always be a need for print, and we’ll continue to be the best partner for managed print services, but there's also a great opportunity for Xerox to offer solutions that support digital transformation journeys in the hybrid workplace. The world has continued to double down on the hybrid workplace, and companies have evolved their priorities and technology strategies accordingly.

 

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