How Elon Musk’s Tesla lost its grip on the EV market

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Sales of the company’s electric cars dropped in the first three months of the year, even as other car makers sold more battery-powered vehicles.

| Tesla appeared to be losing command of the market it effectively created after it reported a stunning drop in quarterly sales on Tuesday , raising fresh questions about Elon Musk’s leadership of the company.caught investors off guard as rivals such as BYD of China and Kia and Hyundai of South Korea reported increases in electric vehicle sales, suggesting that slower overall demand for battery-powered models was not the only explanation for Tesla’s problems.

Instead, he threw barbs at Walt Disney executives whom he accuses of being “woke”. Such remarks have made him a hero to conservatives but may be pushing liberals, who are more likely to buy electric cars, away from Tesla. And the company’s cars still have many fans. While panning the Model 3’s controls, Consumer Reports said the latest version provided a better ride than its predecessor and had improved handling.But investors are clearly alarmed. Tesla’s shares have fallen more than 30 per cent this year – including a 5 per cent drop on Tuesday – because of concern that the company has lost momentum.In China, Tesla faces BYD and dozens of other rivals with ambitions to expand worldwide.

 

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