How can companies address consumers who are averse to products using a novel technology?

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Researchers from IE Business School and Indian Institute of Management Shillong have published a new study that examines why certain consumers are averse to products using a novel technology and what strategies marketers can use to remedy this aversion.

How can companies address consumers who are averse to products using a novel technology? retrieved 16 April 2024 from https://phys.org/news/2024-04-companies-consumers-averse-products-technology.html

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