But underperformance in a single quarter is not a reason for panic, said David Whiston, an automotive analyst at Morningstar.
"I'm just not seeing anything indicating the [Model 3 sedan] demand is falling flat," Whiston said."The key will be: How does the Model 3 do in the rest of the year? If it doesn't grow ... then there is a big problem, but I'm not anticipating that to happen this year." Tesla's first-quarter deliveries do have some long-term significance, as they indicate the Model 3 will be the key to Tesla's sales performance until its Model Y SUV is released near the end of 2020, said Karl Brauer, the executive publisher for Kelley Blue Book.
"I think it's clear that the Model S and the Model X are going to be just fringe players in their total sales, and that the Model 3 has to deliver," Brauer said."They're going to have to make sure they can match the price of the Model 3 to what people are willing to pay for it."
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