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“There is no doctor that is earning from another doctor in Bell-Kenz Pharma,” said Go, a cardiologist who also sits as the company’s chairperson., with a scheme similar to that of multi-level marketing.While Go denied this, he admitted they do give “incentives” to doctors who include their brand in the generic prescriptions for their patients. These include supporting them in programs for continuing medical education here and abroad.
Go, a visiting cardiologist at state-run Philippine Heart Center, admitted that 90% of what he prescribes to his patients are from Bell-Kenz. “But in the implementation, the patient is given the choice at the pharmacy level, they are given the choice to ask for the generic brand they like and not the choice of the physicians,” Health Secretary Teodoro Herbosa said.