Email campaigns by clothing retail brands Reformation and Kotn offer customers the choice to opt out of Mother's Day advertising. as Mother's Day is for some food and retail businesses, it can also be a painful time of year for a host of reasons ranging from grief over a lost relative to fertility struggles.
Depending on how you look at it, University of Toronto communication and culture lecturer Daniel Tsai says it's a show of cynical corporate marketing, an example of companies trying to treat consumers with empathy or something in between. "This week … mothers up and down the country will be appreciated through cards, breakfast in bed, and often questionable artwork from their children. For some, though — myself included — that day is a reminder of what we have lost. To use the modern jargon, it is a trigger.
Fable senior marketing specialist Johanna Kuffner said the company — of which 70 per cent of the staff are women — received "overwhelmingly positive" feedback from its customers when it introduced the option. Prosecutors asked for a September retrial for Harvey Weinstein during a hearing Wednesday in Manhattan, the disgraced movie mogul's first court appearance since his 2020 rape conviction was overturned by an appeals court last week.Just days before the seventh anniversary of the day Jack Letts was thrown in prison with thousands of suspected ISIS fighters, his mother, Sally Lane, delivered a small stack of envelopes to the headquarters of Global Affairs Canada in Ottawa.
A month after eight Norwegian Cruise Line passengers were stranded in Africa when their ship left without them because they were late getting back, a U.S. couple – ages 84 and 81 – were also left behind by the cruise line in Spain.In an effort to balance the profitability of Mother's Day with the pain it causes some people, some brands are offering customers the choice to opt out of Mother's Day email advertising.
A Canadian restaurant lowered its prices this week, and though news of price tags dropping rather than climbing sounds unusual, the business strategy in this case is not, according to experts in the field.As multiple Durham police cruisers were chasing a robbery suspect on the wrong side of Highway 401 Monday night, an Ontario Provincial Police officer shared his concerns, telling a dispatcher, "Someone's going to get hurt.
Sask. families who are required to travel outside of the province to access medical care for their children will receive financial support.Rural Sask. highway closed due to semi rollover: RCMP