Tammy Frick, CEO of the Academy of Canadian Cinema & Television, attends the 2023 Canadian Screen Awards - Comedic & Dramatic Arts Awards, on April 14, 2023, in Toronto., the one-hour CBC broadcast last April profoundly failed this country’s storytellers, prioritizing long-gone-Hollywood talent like Ryan Reynolds and hackneyed comedic bits about clichéd Canadiana over artists who actually work and thrive inside this country’s ecosystem.
Yet Tammy Frick, chief executive of the Academy for Canadian Cinema & Television, which produces the CSAs, is well-aware of the weight placed upon her organization’s shoulders. To that end, this year’s 12th edition of the CSAs – which will hand out 171 awards over the course of four nights, culminating in a one-hour CBC broadcast May 31 – will be a slightly remixed affair.“We’ll have our big two-hour gala awards show on the afternoon of May 31, then we’ll drop in moments that happened hours before, and earlier in the week from the other awards shows, into one 60-minute broadcast that will air that night,” Frick explains.
Will all these changes be enough to not only draw in new audiences, but retain those hearty few CanCon devotees who historically watch the CSAs? Last year’s broadcast had an average audience of 136,000 in what ratings firm Numeris categorizes as the “2+” age market, and just 31,000 in the 25-54 demographic. That’s more than double the 25-54 audience for the pandemic-era 2022 broadcast, but not exactly numbers to crow about.
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