As a taller woman, Naomie Caron has long had trouble finding clothes that fit. That source of frustration led to her studying fashion in Montreal. “I thought, ‘Why not create it myself?’” she says. Caron grew up in a business-savvy family—her mother is a serial entrepreneur—and she spent a few years after graduation figuring out her calling. “Fashion design is a competition,” she says. “There are a lot of people and noise, so it can be hard to find yourself in all of that.
Caron’s inspiration came when a client requested a made-to-measure swimsuit. “I asked around and learned that it was actually an issue to find a well-made, sustainable and ethical swimsuit that’s also flattering,” she says. Not long ago, most swimsuits were also sold as complete sets. “Our bodies have so many different shapes—your top could be a large and your bottom could be a small or vice versa,” says Caron.
After teaching herself the ins and outs of swimwear design and pattern-making, Caron founded Selfish Swimwear in 2018. Each piece is made right in the city’s Little Italy neighbourhood workshop using high-quality recycled-fibre Italian nylon. With the goal of having the swimsuits last at least five years, the brand also offers in-house repair services and alterations.
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