McDonald's $5 meal is 'cannibalizing' its business: Analyst

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Mcdonald's Notícia

Meal Replacement,Equity Research,Grocery Prices

McDonald's (MCD) second quarter results missed expectations across the board, with global same-store sales decreasing 1%, marking the first quarterly decline...

with global same-store sales decreasing 1%, marking the first quarterly decline in that metric since fourth quarter 2020, during the COVID shutdowns.

I mean, I do think there's some weakness here every year in breakfast, but I think it's not specific to breakfast.I think there's still still a little bit of a normalisation in terms of hours, frankly.It's just that, you know, now there's a little bit more labour availability.I know that You mentioned that the $5 meal was cannibalising the rest of the menu.

So, uh, every time grocery prices are lower, you essentially have a third of your customers eating out less or or using.Uh, you know, the $5 meal was supposed to be an answer to that problem.Frankly, uh, because it's also canalising the higher income customer that doesn't really need it.Come on, let's just be real.

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McDonald's posts earnings miss as consumers tighten walletsMcDonald's (MCD) reported second quarter results that fell short of analyst expectations on both the top and bottom lines. Adjusted earnings of $2.97 per...
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