How the death-care industry is adapting to the modern consumer

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The death-care industry, like any line of work, has had to learn to adapt to an evolving consumer and environment. But with a funeral home being a unique type of job, it does bring its own set of challenges.

The first time we planned on chatting with Paul Gaudio for this story, he called at the last minute and asked if we could reschedule, saying he was picking someone up for work.

Shawn Davidson owns and manages Carruthers and Davidson Funeral Home and its multiple locations in and around Wasaga Beach, Ont. To put it in perspective, Davidson says the most expensive casket offered at his funeral home locations is around $4,000, and that there's no need to charge more than that for one.Gaudio remembers early in his career, funeral homes focused on"the merchandise end of things," with items like casket inserts, engravings, jewelry, keyrings being pushed.

Gaudio, who did his apprenticeship in Toronto and worked in Whitby, Ont., for 23 years, says people have an idea of how much they want to spend or what they need before they walk through the door, and if you try to push anything on them, it doesn't go well. He also says he's happy to work for a funeral home where there's no commission.

"All these things make the service more meaningful," he said."We're not your grandfather's funeral director, where we went and got the person. We did our preparation, we put them in a casket, stood at the front door for two days, took him to the church and then to the cemetery." A record-breaking series of auctions of King Charles III banknotes has raised £914,127 for 10 U.K. charities, according to the Bank of England.The U.S. has approved US$20 billion in arms sales to Israel, including scores of fighter jets and advanced air-to-air missiles, the State Department announced Tuesday.

A construction worker has been trapped in a trench in Etobicoke, and crews are attempting to rescue him, Toronto Fire Services says.

 

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